Super Bowl LI is more than the NFL’s marquee game of the year – it’s a chance for Greater Houston area’s diverse business community to tap into opportunities for new contracts, work and business growth.
To drive that, the Super Bowl LI Host Committee has launched the Business Connect program to work with businesses located in the Houston metro area that are certified as minority-owned, women-owned, LGBTQ-owned, or disabled veteran-owned. Last year in San Francisco we saw how a local business focus for the Super Bowl can have an impact of $200+ million on the regional economies in which the game is played. But, keeping that money in the community has always been a challenge.
Building A Diverse Business Super Bowl
Super Bowl LI has partnered with Pacific Community Ventures to bring our BusinessAdvising.org program for free to these 400 Business Connect companies. BusinessAdvising.org is providing them with intensive business mentoring to help them grow their business for the Super Bowl and beyond.
We recruit the nation’s brightest business minds to volunteer their expertise to help small businesses grow. This program matches entrepreneurs with volunteer business advisors from major banks, consulting firms, and Fortune 500 companies who provide tailored, hands-on assistance to help your small business grow. Working together, we can help ensure that Super Bowl LI leaves behind stronger small, local, and diverse businesses across Texas, and hundreds of new, quality jobs for working people in our communities.
To help bolster this program, we’re recruiting volunteer mentors and advisors from a range of fields — including finance, marketing, operations, and beyond — who want to help get those small business owners to the next level.Learn more here >
About Super Bowl LI For Diverse And Local Businesses
As a part of The Houston Super Bowl Host Committee’s commitment to offer economic opportunities to local businesses, they’re implementing the NFL’s Business Connect supplier diversity program designed to connect diverse, local businesses to contracting opportunities related to the Super Bowl. The program’s goal is to increase opportunities for qualified, experienced and certified local enterprises to conduct Super Bowl business, as well as to support individual business growth through networking events, educational and capacity-building programs.
Houston’s Business Connect initiative kicked off in February 2016 with opportunities running throughout the year and culminating during Super Bowl LI. The Super Bowl LI Business Connect program works with businesses located in the Houston area that are certified as minority-owned, women-owned, LGBTQ-owned, or disabled veteran-owned.