We make BOûLD ass rubs for BOûLD ass tasteBûDS! We combine simple ingredients to create savory flavors that finish with a satisfying kick. At BOûLD Ass Seasoning Co. we believe healthy, unique flavors are essential for bringing food to Life! Our hand-crafted rubs are low in sodium but not in flavor! , , Our 9oz signature handcrafted rib rub blend has a flavor that’s so BOûLD…dare we say when paired with ribs and grilled to perfection no SAûCE is required!