{"id":28788,"date":"2026-01-27T14:53:36","date_gmt":"2026-01-27T22:53:36","guid":{"rendered":"https:\/\/pcvdevel.wpenginepowered.com\/success-story\/empowering-latin-americans-in-the-coffee-industry-the-story-of-proyecto-diaz\/"},"modified":"2026-02-17T14:45:37","modified_gmt":"2026-02-17T22:45:37","slug":"trao-quyen-cho-nguoi-my-latinh-trong-nganh-ca-phe-cau-chuyen-ve-proyecto-diaz","status":"publish","type":"success-story","link":"https:\/\/www.pacificcommunityventures.org\/vi\/success-story\/empowering-latin-americans-in-the-coffee-industry-the-story-of-proyecto-diaz\/","title":{"rendered":"Trao quy\u1ec1n cho ng\u01b0\u1eddi M\u1ef9 Latinh trong ng\u00e0nh c\u00e0 ph\u00ea: C\u00e2u chuy\u1ec7n v\u1ec1 Proyecto Diaz"},"content":{"rendered":"

Fernando mu\u1ed1n c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi M\u1ef9 Latinh tham gia v\u00e0o ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea h\u01a1n, trao quy\u1ec1n cho h\u1ecd.
<\/i><\/b>\u00d4ng \u1ea5y \u0111\u00e3 khai th\u00e1c th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea M\u1ef9 (m\u00e3 s\u1ea3n ph\u1ea9m $95B). \u00d4ng \u1ea5y \u0111\u00e3 tuy\u1ec3n d\u1ee5ng m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ebfn t\u1eeb nhi\u1ec1u qu\u1ed1c gia M\u1ef9 Latinh kh\u00e1c nhau.
<\/i><\/b>Sinh s\u1ed1ng t\u1ea1i khu v\u1ef1c V\u1ecbnh San Francisco v\u00e0 s\u1eed d\u1ee5ng Proyecto Diaz Coffee l\u00e0m m\u00f4 h\u00ecnh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea M\u1ef9 Latinh kh\u00e1c.
<\/i><\/b>doanh nh\u00e2n.<\/i><\/b><\/p>\r\n\r\n\r\n\r\n

C\u00e2u chuy\u1ec7n phi th\u01b0\u1eddng c\u1ee7a Fernando Diaz l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 ni\u1ec1m \u0111am m\u00ea, m\u1ee5c \u0111\u00edch v\u00e0 s\u1ef1 ki\u00ean tr\u00ec. Anh l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea th\u1ebf h\u1ec7 th\u1ee9 t\u01b0 \u0111\u1ebfn t\u1eeb Oaxaca, Mexico, ng\u01b0\u1eddi \u0111\u00e3 t\u1eadn m\u1eaft ch\u1ee9ng ki\u1ebfn t\u00e1c \u0111\u1ed9ng t\u00e0n ph\u00e1 m\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, kinh t\u1ebf v\u00e0 v\u0103n h\u00f3a c\u00f3 th\u1ec3 g\u00e2y ra \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea quy m\u00f4 nh\u1ecf nh\u01b0 \u00f4ng n\u1ed9i c\u1ee7a anh, Juan Leovigildo Diaz. Di s\u1ea3n c\u1ee7a gia \u0111\u00ecnh Diaz trong s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u nh\u1eefng n\u0103m 1900 khi h\u1ecd b\u1eaft \u0111\u1ea7u tr\u1ed3ng c\u00e0 ph\u00ea tr\u00ean nh\u1eefng ng\u1ecdn \u0111\u1ed3i t\u01b0\u01a1i t\u1ed1t c\u1ee7a Oaxaca, Mexico. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c, s\u1ef1 t\u1eadn t\u00e2m v\u00e0 t\u00ecnh y\u00eau kh\u00f4ng lay chuy\u1ec3n c\u1ee7a \u00f4ng n\u1ed9i d\u00e0nh cho trang tr\u1ea1i v\u00e0 c\u00e0 ph\u00ea m\u00e0 n\u00f3 s\u1ea3n xu\u1ea5t \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho Fernando h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y.<\/p>\r\n\r\n\r\n\r\n

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N\u0103m 2013, Diaz \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o khi b\u1eaft \u0111\u1ea7u b\u00e1n c\u00e0 ph\u00ea mang t\u00ean Proyecto Diaz tr\u00ean v\u1ec9a h\u00e8 khu Mission District c\u1ee7a San Francisco, v\u00e0 m\u1ed9t gian h\u00e0ng b\u00e1n h\u00e0ng t\u1ea1m th\u1eddi th\u00e0nh c\u00f4ng v\u00e0o cu\u1ed1i tu\u1ea7n t\u1ea1i t\u00f2a nh\u00e0 Ferry Building n\u1ed5i ti\u1ebfng. Nh\u1edd chi\u1ebfn d\u1ecbch g\u00e2y qu\u1ef9 Kickstarter th\u00e0nh c\u00f4ng v\u00e0 hai kho\u1ea3n vay t\u1eeb Pacific Community Ventures (PCV) v\u00e0o n\u0103m 2018 v\u00e0 2020, anh \u0111\u00e3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 chuy\u1ec3n sang m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng h\u01a1n. C\u00e1c kho\u1ea3n vay t\u1eeb PCV \u0111\u00e3 cung c\u1ea5p ngu\u1ed3n v\u1ed1n c\u1ea7n thi\u1ebft cho Fernando \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng gian v\u00e0 thi\u1ebft b\u1ecb ri\u00eang, ph\u00e1t tri\u1ec3n kinh doanh v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng l\u1edbn h\u01a1n. Th\u00eam v\u00e0o \u0111\u00f3, \u0111\u1ed9i ng\u0169 cho vay \u0111\u00e3 k\u1ebft n\u1ed1i anh v\u1edbi m\u1ed9t c\u1ed1 v\u1ea5n kinh doanh mi\u1ec5n ph\u00ed, ng\u01b0\u1eddi \u0111\u00e3 gi\u00fap anh \u0111\u1ecbnh h\u01b0\u1edbng trong b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a vi\u1ec7c kh\u1edfi nghi\u1ec7p.<\/p>\r\n\r\n\r\n\r\n

Nh\u1edd nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 v\u00e0 cam k\u1ebft h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, Fernando kh\u00f4ng ch\u1ec9 h\u1ed3i sinh di s\u1ea3n gia \u0111\u00ecnh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t con \u0111\u01b0\u1eddng m\u1edbi cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea nh\u1ecf \u1edf Mexico v\u00e0 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. S\u00e1u c\u1ed1 v\u1ea5n m\u00e0 Fernando g\u1eb7p g\u1ee1 th\u00f4ng qua... Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n kinh doanh c\u1ee7a PCV<\/a> Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, h\u1ecd \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng. H\u1ecd \u0111\u00e3 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb v\u00e0 b\u1ea3n tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n, ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng, v\u00e0 tham gia c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng, c\u0169ng nh\u01b0 c\u00e2n \u0111\u1ed1i s\u1ed5 s\u00e1ch v\u00e0 m\u1edf r\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c. Hi\u1ec7n t\u1ea1i, c\u1ed1 v\u1ea5n c\u1ee7a Fernando, Cindy Kaczmarek, \u0111\u1ed3ng th\u1eddi l\u00e0 Ch\u1ee7 t\u1ecbch H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb t\u1ea1i PCV, \u0111ang h\u1ed7 tr\u1ee3 v\u00f4 c\u00f9ng qu\u00fd gi\u00e1 trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 m\u1edbi, th\u1ec3 hi\u1ec7n b\u1ec1 r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 th\u00f4ng qua t\u1ed5 ch\u1ee9c n\u00e0y. Ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n kinh doanh PCV<\/a>.<\/p>\r\n\r\n\r\n\r\n

Fernando nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u01b0\u1eddng xuy\u00ean g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c c\u1ed1 v\u1ea5n c\u1ee7a m\u00ecnh, v\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3 mang l\u1ea1i cho anh s\u1ef1 h\u01b0\u1edbng d\u1eabn thi\u1ebft th\u1ef1c, gi\u00fap anh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 tin. C\u00e2u chuy\u1ec7n c\u1ee7a Fernando l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng, v\u1ec1 s\u1ef1 quy\u1ebft t\u00e2m v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a h\u00e0nh \u0111\u1ed9ng c\u00e1 nh\u00e2n trong vi\u1ec7c t\u1ea1o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn di s\u1ea3n gia \u0111\u00ecnh v\u00e0 chia s\u1ebb n\u00f3 ra kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\r\n\r\n\r\n\r\n

Vi\u1ec7c l\u00e0m t\u1ed1t, kinh doanh t\u1ed1t<\/strong><\/p>\r\n\r\n\r\n\r\n

V\u00e0o th\u00e1ng 4 n\u0103m 2023, Fernando \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 m\u1ed9t PCV Good Jobs Entrepreneur Fellow<\/a>, gia nh\u1eadp nh\u00f3m g\u1ed3m 14 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc c\u1ee7a PCV, nh\u1eefng ng\u01b0\u1eddi t\u1eadn t\u00e2m cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd nh\u1eefng c\u00f4ng vi\u1ec7c ch\u1ea5t l\u01b0\u1ee3ng cao, th\u00fac \u0111\u1ea9y s\u1ef1 b\u00ecnh \u0111\u1eb3ng v\u1ec1 ch\u1ee7ng t\u1ed9c v\u00e0 gi\u1edbi t\u00ednh.\u201cT\u00f4i mong mu\u1ed1n c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap c\u00e1c doanh nh\u00e2n t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng lao \u0111\u1ed9ng.<\/em>,\u201d\u00d4ng \u1ea5y n\u00f3i. D\u1ef1a tr\u00ean chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m c\u1ee7a m\u00ecnh, Fernando \u0111ang t\u00edch c\u1ef1c \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c n\u00e2ng t\u1ea7m c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u00f4ng vi\u1ec7c t\u1ed1t.\u201d.<\/p>\r\n\r\n\r\n\r\n

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Trong t\u00e1m n\u0103m qua, Proyecto Diaz \u0111\u00e3 tr\u1ea3i qua s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00e1ng k\u1ec3, m\u1edf r\u1ed9ng t\u1eeb m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ch\u1ec9 c\u00f3 m\u1ed9t ng\u01b0\u1eddi, n\u01a1i Fernando th\u1eadm ch\u00ed kh\u00f4ng tr\u1ea3 l\u01b0\u01a1ng cho ch\u00ednh m\u00ecnh, th\u00e0nh m\u1ed9t doanh nghi\u1ec7p v\u1edbi \u0111\u1ed9i ng\u0169 b\u1ea3y th\u00e0nh vi\u00ean v\u00e0 nhi\u1ec1u ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i, bao g\u1ed3m c\u1ea3 k\u1ebf ho\u1ea1ch h\u01b0u tr\u00ed v\u00e0 c\u00e1c \u0111\u1eb7c quy\u1ec1n kh\u00e1c. T\u1ea7m nh\u00ecn c\u1ee7a Fernando l\u00e0 \u0111\u01b0a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi M\u1ef9 Latinh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p rang c\u00e0 ph\u00ea, t\u1eeb rang xay v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ebfn qu\u1ea3n l\u00fd.<\/p>\r\n\r\n\r\n\r\n

\u201c\u00d4ng gi\u1ea3i th\u00edch: \u201dC\u00f3 nh\u1eefng c\u00e1 nh\u00e2n trong c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p t\u1ea1i \u0111\u00e2y, nh\u01b0ng t\u00f4i c\u0169ng mu\u1ed1n trang b\u1ecb cho h\u1ecd c\u1ea3 k\u1ef9 n\u0103ng c\u1ee9ng v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng b\u00ean ngo\u00e0i Proyecto Diaz.\u201c.<\/em>\u201c<\/p>\r\n\r\n\r\n\r\n

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Trao quy\u1ec1n cho n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea \u1edf M\u1ef9 Latinh v\u00ec m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng<\/strong><\/p>\r\n\r\n\r\n\r\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a Fernando l\u00e0 \u0111\u01b0a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi M\u1ef9 Latinh v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ng\u00e0nh rang c\u00e0 ph\u00ea. Anh mu\u1ed1n t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh gi\u00fap c\u00e1c gia \u0111\u00ecnh ng\u01b0\u1eddi M\u1ef9 Latinh \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea tr\u1ecb gi\u00e1 1,95 t\u1ef7 \u0111\u00f4 la M\u1ef9 t\u1ea1i Hoa K\u1ef3. Diaz d\u1ef1 \u0111\u1ecbnh tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 t\u1eeb c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Latinh \u1edf khu v\u1ef1c V\u1ecbnh San Francisco v\u00e0 hy v\u1ecdng r\u1eb1ng D\u1ef1 \u00e1n Diaz c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh h\u00ecnh m\u1eabu cho c\u00e1c n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea kh\u00e1c \u1edf M\u1ef9 Latinh noi theo. M\u1ee5c ti\u00eau c\u1ee7a gia \u0111\u00ecnh anh l\u00e0 bi\u1ebfn ngh\u1ec1 tr\u1ed3ng c\u00e0 ph\u00ea th\u00e0nh sinh k\u1ebf b\u1ec1n v\u1eefng cho \u00f4ng n\u1ed9i v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nh\u01b0 \u00f4ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 101,3 t\u1ef7 \u0111\u00f4 la l\u1ee3i nhu\u1eadn tr\u1edf l\u1ea1i trang tr\u1ea1i, v\u1edbi hy v\u1ecdng x\u00e2y d\u1ef1ng l\u1ea1i c\u1ea3 trang tr\u1ea1i c\u1ee7a \u00f4ng n\u1ed9i v\u00e0 di s\u1ea3n c\u1ee7a gia \u0111\u00ecnh Diaz. T\u1ea1o c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0 ph\u00ea.<\/strong>. C\u00e1ch ti\u1ebfp c\u1eadn t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ea7y s\u00e1ng t\u1ea1o c\u1ee7a Diaz \u0111ang m\u1edf \u0111\u01b0\u1eddng cho m\u1ed9t t\u01b0\u01a1ng lai b\u1ec1n v\u1eefng v\u00e0 c\u00f4ng b\u1eb1ng h\u01a1n cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea.<\/p>\r\n\r\n\r\n\r\n

C\u1eeda h\u00e0ng Proyecto Diaz<\/strong>
https:\/\/www.proyectodiazcoffee.com\/<\/a><\/p>\r\n\r\n\r\n\r\n

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