{"id":28798,"date":"2020-01-23T16:42:24","date_gmt":"2020-01-24T00:42:24","guid":{"rendered":"https:\/\/pcvdevel.wpenginepowered.com\/success-story\/progeny-coffee\/"},"modified":"2026-02-19T12:59:02","modified_gmt":"2026-02-19T20:59:02","slug":"ca-phe-con-chau","status":"publish","type":"success-story","link":"https:\/\/www.pacificcommunityventures.org\/vi\/success-story\/progeny-coffee\/","title":{"rendered":"C\u00e0 ph\u00ea Progeny"},"content":{"rendered":"

Khi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u1edf Hoa K\u1ef3 n\u00f3i v\u1ec1 c\u00e0 ph\u00ea, th\u1eadm ch\u00ed ca ng\u1ee3i nh\u1eefng lo\u1ea1i c\u00e0 ph\u00ea h\u1ecd y\u00eau th\u00edch, h\u1ecd g\u1ea7n nh\u01b0 lu\u00f4n n\u00f3i v\u1ec1 nh\u1eefng ng\u01b0\u1eddi rang xay. L\u00e0n s\u00f3ng c\u00e0 ph\u00ea th\u1ee9 ba \u0111\u00e3 m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u00e0 ngu\u1ed3n g\u1ed1c "\u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb" c\u1ee7a m\u1ed9t lo\u1ea1i h\u1ea1t c\u00e0 ph\u00ea, v\u00ed d\u1ee5 nh\u01b0 Ethiopia hay Costa Rica, \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh tr\u00ean bao b\u00ec, th\u1ef1c \u0111\u01a1n v\u00e0 trang web. V\u00e0 th\u01b0\u1eddng th\u00ec nh\u1eefng ng\u01b0\u1eddi rang xay m\u1edbi l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ghi nh\u1eadn c\u00f4ng lao. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng \u1edf b\u1ea5t k\u1ef3 th\u00e0nh ph\u1ed1 n\u00e0o \u1edf M\u1ef9, trong khi \u1edf Colombia, n\u00f4ng d\u00e2n \u0111ang m\u1eafc k\u1eb9t trong v\u00f2ng lu\u1ea9n qu\u1ea9n ngh\u00e8o \u0111\u00f3i, b\u00e1n c\u00e0 ph\u00ea c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n l\u1ee3i nhu\u1eadn.<\/p>\n

C\u00e0 ph\u00ea Progeny<\/a> Progeny \u0111ang th\u1ef1c hi\u1ec7n s\u1ee9 m\u1ec7nh thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3. Progeny \u0111\u01b0\u1ee3c \u0111\u1ed3ng s\u00e1ng l\u1eadp b\u1edfi Maria Palacio, m\u1ed9t n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea ng\u01b0\u1eddi Colombia th\u1ebf h\u1ec7 th\u1ee9 n\u0103m, v\u00e0 ch\u1ed3ng c\u00f4, John Trabelsi, m\u1ed9t chuy\u00ean gia v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf, ng\u01b0\u1eddi \u0111\u00e3 x\u00e2y d\u1ef1ng trang web c\u1ee7a h\u1ecd.<\/p>\n

Maria Palacio, con g\u00e1i v\u00e0 ch\u00e1u g\u00e1i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea \u1edf qu\u1eadn Quindio, Colombia, l\u1edbn l\u00ean ch\u1ee9ng ki\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a nh\u1eefng h\u1ed9 n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea nh\u1ecf l\u1ebb. Colombia n\u1ed5i ti\u1ebfng v\u1edbi c\u00e0 ph\u00ea, nh\u01b0ng v\u00ec n\u00f4ng d\u00e2n \u1edf \u0111\u00f3 v\u1eabn s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u01a1ng m\u1ea1i h\u00f3a l\u1ea1c h\u1eadu h\u00e0ng tr\u0103m n\u0103m tu\u1ed5i, h\u1ecd h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1ea3 c\u00f4ng x\u1ee9ng \u0111\u00e1ng v\u00e0 kh\u00f4ng c\u00f3 quy\u1ec1n ki\u1ec3m so\u00e1t gi\u00e1 c\u1ea3. \u201cCh\u00fang t\u00f4i t\u1eebng c\u00f3 nh\u1eefng trang tr\u1ea1i n\u00e0y, nh\u01b0ng n\u1ec1n kinh t\u1ebf s\u1ee5p \u0111\u1ed5 v\u00e0 ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u m\u1ea5t d\u1ea7n trang tr\u1ea1i v\u00e0 ru\u1ed9ng \u0111\u1ed3ng\u201d, Maria k\u1ec3 l\u1ea1i. Tin t\u1ee9c c\u00e0 ph\u00ea h\u00e0ng ng\u00e0y<\/a>. C\u00f4 \u1ea5y k\u1ec3 r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c ng\u00e0y cu\u1ed1i tu\u1ea7n th\u1eddi tr\u1ebb, c\u00f4 \u0111\u1ec1u d\u00e0nh th\u1eddi gian c\u00f9ng gia \u0111\u00ecnh h\u00e1i c\u00e0 ph\u00ea. "H\u1ecd th\u1ef1c s\u1ef1 c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c t\u00f4i r\u1eb1ng, 'con c\u1ea7n ph\u1ea3i r\u1eddi \u0111i, \u1edf \u0111\u00e2y ch\u1eb3ng c\u00f3 g\u00ec c\u1ea3, con c\u1ea7n ph\u1ea3i h\u1ecdc h\u00e0nh \u0111\u1ebfn n\u01a1i \u0111\u1ebfn ch\u1ed1n r\u1ed3i \u0111i.'"\u201c<\/p>\n

Maria \u0111\u00e3 r\u1eddi \u0111i, chuy\u1ec3n \u0111\u1ebfn New York v\u00e0 l\u00e0m vi\u1ec7c trong ng\u00e0nh th\u1eddi trang s\u00e1u n\u0103m. B\u1ea5t ng\u1edd v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, k\u1ec3 c\u1ea3 ch\u00ednh c\u00f4 v\u00e0 gia \u0111\u00ecnh, Maria \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u00e1o b\u1ea1o l\u00e0 chuy\u1ec3n ngh\u1ec1 v\u00e0 quay tr\u1edf l\u1ea1i v\u1edbi c\u00e0 ph\u00ea, l\u1ea7n n\u00e0y mang theo m\u00ecnh v\u1ed1n ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m phong ph\u00fa v\u1ec1 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng M\u1ef9. C\u00f4 v\u00e0 ch\u1ed3ng, John, chuy\u1ec3n \u0111\u1ebfn v\u00f9ng V\u1ecbnh San Francisco v\u00e0 c\u00f9ng nhau th\u00e0nh l\u1eadp Progeny.<\/p>\n

S\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty l\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i nh\u1eb1m trao quy\u1ec1n cho n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea v\u00e0 gi\u00fap h\u1ecd tho\u00e1t kh\u1ecfi ngh\u00e8o \u0111\u00f3i. Trong qu\u00e1 kh\u1ee9, n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea th\u01b0\u1eddng \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n. Progeny Coffee c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ed9c \u0111\u00e1o cho ph\u00e9p h\u1ecd ch\u1ee9ng nh\u1eadn m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh, gi\u00fap t\u0103ng g\u1ea5p \u0111\u00f4i thu nh\u1eadp c\u1ee7a n\u00f4ng d\u00e2n \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 c\u1ef1c k\u1ef3 c\u1ea1nh tranh cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. H\u1ecd h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t hi\u1ec7p h\u1ed9i \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi nh\u1eefng n\u00f4ng d\u00e2n t\u00e2m huy\u1ebft v\u00e0 th\u00e0nh c\u00f4ng, cung c\u1ea5p \u0111\u00e0o t\u1ea1o, trung t\u00e2m ch\u1ebf bi\u1ebfn v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t kh\u1ea9u; Progeny t\u1eadp trung v\u00e0o kh\u00e2u ph\u00e2n ph\u1ed1i.<\/p>\n

Progeny c\u0169ng cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt v\u00e0 gi\u00e1o d\u1ee5c mi\u1ec5n ph\u00ed cho n\u00f4ng d\u00e2n, th\u00e0nh l\u1eadp m\u1ed9t hi\u1ec7p h\u1ed9i c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho m\u1ed9t t\u1ed5 ch\u1ee9c xu\u1ea5t nh\u1eadp kh\u1ea9u trong \u0111\u00f3 nh\u1eefng n\u00f4ng d\u00e2n n\u00e0y c\u0169ng l\u00e0 c\u1ed5 \u0111\u00f4ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 s\u1edf h\u1eefu. Progeny mua h\u1ea1t c\u00e0 ph\u00ea xanh, rang v\u00e0 \u0111\u00f3ng g\u00f3i ch\u00fang t\u1ea1i c\u01a1 s\u1edf c\u1ee7a h\u1ecd \u1edf Palo Alto.<\/p>\n

Ch\u00fang t\u00f4i l\u1ea7n \u0111\u1ea7u g\u1eb7p Maria Palacio v\u00e0o n\u0103m 2017 t\u1ea1i bu\u1ed5i \u0103n s\u00e1ng \u201c\u0110\u1ea7u t\u01b0 v\u00e0o \u01b0\u1edbc m\u01a1\u201d do \u0111\u1ed1i t\u00e1c Working Solutions t\u1ed5 ch\u1ee9c, khi Progeny gi\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng \u201cEmily Gasner Imagine Award\u201d cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng kinh doanh v\u01b0\u1ee3t tr\u1ed9i. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Maria kh\u00f4ng th\u1ec3 \u201cthu\u00ea\u201d \u0111\u1ee7 gi\u1edd t\u1ea1i x\u01b0\u1edfng rang c\u00e0 ph\u00ea d\u00f9ng chung \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. C\u00f4 mu\u1ed1n m\u1edf c\u01a1 s\u1edf rang xay v\u00e0 b\u00e1n l\u1ebb ri\u00eang, nh\u01b0ng c\u1ea7n ti\u1ec1n \u0111\u1ec3 mua h\u00e0ng t\u1ed3n kho, thu\u00ea nh\u00e2n vi\u00ean v\u00e0 c\u00f3 v\u1ed1n l\u01b0u \u0111\u1ed9ng. Kho\u1ea3n vay $100,000 t\u1eeb PCV \u0111\u00e3 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. Ch\u00fang t\u00f4i c\u0169ng k\u1ebft n\u1ed1i Maria v\u1edbi Poorvaja Kamalapuri, m\u1ed9t chuy\u00ean gia t\u01b0 v\u1ea5n t\u00ecnh nguy\u1ec7n t\u1eeb ch\u00fang t\u00f4i. N\u1ec1n t\u1ea3ng BusinessAdvising.org<\/a>. Poorvaja l\u00e0 c\u1ed9ng t\u00e1c vi\u00ean chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i Google, chuy\u00ean v\u1ec1 vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng v\u00e0 c\u00e1ch th\u1ee9c m\u1edf r\u1ed9ng quy m\u00f4 s\u1ea3n ph\u1ea9m c\u1ee7a Google \u2013 ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng kinh nghi\u1ec7m m\u00e0 Maria c\u1ea7n v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3. N\u0103m 2018, Maria \u0111\u00e3 t\u0103ng doanh thu g\u1ea5p 25 l\u1ea7n v\u00e0 h\u1ed7 tr\u1ee3 9 vi\u1ec7c l\u00e0m.<\/p>\n

Thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i kinh doanh theo nh\u00f3m<\/h2>\n

\"C\u00e0<\/p>\n

C\u00f4ng ty Progeny \u0111\u00e3 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 vi\u1ec7c l\u00e0m \u1ed5n \u0111\u1ecbnh trong ba n\u0103m li\u00ean ti\u1ebfp, nh\u01b0ng gi\u1ed1ng nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf kh\u00e1c, \u0111\u1ea1i d\u1ecbch COVID \u0111\u00e3 l\u00e0m gi\u00e1n \u0111o\u1ea1n qu\u00e1 tr\u00ecnh n\u00e0y. \u201c\u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u0103ng tr\u1ea7m,\u201d Maria n\u00f3i v\u1edbi ch\u00fang t\u00f4i. \u201cCh\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi, v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn nh\u01b0 Google v\u00e0 Facebook. Nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn \u0111\u00f3 \u0111\u00e3 c\u1eaft gi\u1ea3m khi v\u0103n ph\u00f2ng c\u1ee7a h\u1ecd \u0111\u00f3ng c\u1eeda. Ch\u00fang t\u00f4i \u0111\u00e3 m\u1ea5t 971.300 USD doanh thu ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u.\u201d Maria v\u00e0 John mu\u1ed1n \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1eed th\u00e1ch n\u00e0y m\u1ed9t c\u00e1ch tr\u1ef1c di\u1ec7n v\u00e0 quy\u1ebft \u0111\u1ecbnh l\u00e0m m\u1ecdi th\u1ee9 trong kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 kh\u00f4ng sa th\u1ea3i b\u1ea5t k\u1ef3 th\u00e0nh vi\u00ean n\u00e0o trong nh\u00f3m.<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed9i ng\u0169 t\u1eeb B2B sang B2C. H\u1ecd \u0111\u00e3 ra m\u1eaft c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd \u0111\u1ecbnh k\u1ef3. Maria chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i: \u201cN\u1ebfu ch\u00fang ta c\u00f9ng nhau h\u1ee3p t\u00e1c, ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng. Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng Instagram. Qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh th\u00ec vi\u1ebft blog v\u00e0 l\u00e0m PR. Ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 chung s\u1ee9 m\u1ec7nh, v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u1ee7ng h\u1ed9 \u0111i\u1ec1u \u0111\u00f3. Tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang t\u00f4i ch\u01b0a bao gi\u1edd th\u1ef1c s\u1ef1 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ch\u01b0a bao gi\u1edd ch\u1ea1y qu\u1ea3ng c\u00e1o, v\u00ec B2B ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7. Gi\u1edd \u0111\u00e2y ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 qu\u1ea3ng c\u00e1o tr\u00ean Instagram!\u201d<\/p>\n

C\u1ea3 nh\u00f3m Progeny ph\u1ea3i h\u1ecdc c\u00e1ch l\u00e0m quen v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Tr\u01b0\u1edbc \u0111\u00e2y, nh\u00f3m c\u1ee7a Maria hi\u1ec3u r\u1ea5t r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 gi\u1edd \u0111\u00e2y h\u1ecd ph\u1ea3i t\u1ea1o ra nh\u1eefng h\u00ecnh m\u1eabu kh\u00e1ch h\u00e0ng m\u1edbi, th\u00f4ng \u0111i\u1ec7p m\u1edbi, x\u00e2y d\u1ef1ng l\u1ea1i m\u1ecdi th\u1ee9 t\u1eeb \u0111\u1ea7u. \u201cCh\u00fang t\u00f4i ph\u1ea3i ki\u00ean c\u01b0\u1eddng, v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u00edch nghi r\u1ea5t nhanh. M\u1ed7i khi b\u1eaft \u0111\u1ea7u m\u1ed9t tu\u1ea7n, ch\u00fang t\u00f4i \u0111\u1ec1u c\u00f3 m\u1ed9t cu\u1ed9c h\u1ecdp nh\u00f3m v\u00e0 b\u1eaft \u0111\u1ea7u b\u1eb1ng \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u00edch c\u1ef1c. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t kh\u00f3 kh\u0103n, v\u00e0 ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 c\u1ea7n \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u m\u1ed7i tu\u1ea7n m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i.\u201d<\/p>\n

\u0110\u1ed1i v\u1edbi Progeny, vi\u1ec7c ch\u1ee9ng ki\u1ebfn c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Latinh h\u1ed7 tr\u1ee3 h\u1ecd c\u0169ng r\u1ea5t quan tr\u1ecdng. Maria l\u00e0 c\u1ef1u sinh vi\u00ean c\u1ee7a... M\u1ea1ng l\u01b0\u1edbi h\u00e0nh \u0111\u1ed9ng doanh nghi\u1ec7p Latino (LBAN)<\/a>. M\u1ed9t b\u1ea1n c\u00f9ng l\u1edbp \u0111\u00e3 li\u00ean h\u1ec7 v\u00e0 nh\u1edd nh\u00f3m k\u1ef9 thu\u1eadt c\u1ee7a m\u00ecnh x\u00e2y d\u1ef1ng Progeny, n\u1ec1n t\u1ea3ng \u0111\u0103ng k\u00fd m\u00e0 h\u1ecd hi\u1ec7n \u0111ang s\u1eed d\u1ee5ng, ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. M\u1ed9t b\u1ea1n c\u00f9ng l\u1edbp kh\u00e1c th\u00ec c\u00f3 nh\u00f3m ti\u1ebfp th\u1ecb \u0111ang gi\u00fap h\u1ecd ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i. \u201cCh\u00fang ta \u0111\u1ec1u c\u00f9ng chung m\u1ed9t m\u1ee5c \u0111\u00edch!\u201d, Maria n\u00f3i. \u201cL\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 h\u1ee3p t\u00e1c kinh doanh v\u1edbi nhau?\u201d<\/p>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf \u1edf khu v\u1ef1c V\u1ecbnh San Francisco c\u00f3 kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7, v\u00e0o th\u00e1ng Hai, kh\u00f4ng ai bi\u1ebft \u0111\u1ea1i d\u1ecbch s\u1ebd k\u00e9o d\u00e0i bao l\u00e2u, v\u00e0 th\u1eadt b\u1ea5t ng\u1edd khi kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3ng c\u1eeda v\u0103n ph\u00f2ng trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a n\u0103m. Maria v\u00e0 John c\u00f3 m\u1ed9t kho\u1ea3n ti\u1ebft ki\u1ec7m c\u00e1 nh\u00e2n \u0111\u1ec3 d\u1ef1a v\u00e0o khi h\u1ecd ngh\u0129 r\u1eb1ng COVID ch\u1ec9 l\u00e0 m\u1ed9t tr\u1edf ng\u1ea1i ng\u1eafn h\u1ea1n. \u201cT\u00f4i v\u1eeba sinh con gi\u1eefa l\u00fac m\u1ecdi chuy\u1ec7n \u0111ang di\u1ec5n ra,\u201d Maria n\u00f3i, \u201cNh\u01b0ng ch\u00fang t\u00f4i \u0111\u00e3 x\u1eafn tay \u00e1o l\u00ean v\u00e0 t\u00f4i \u0111\u00e3 n\u1ed9p \u0111\u01a1n xin m\u1ecdi th\u1ee9. T\u1eeb Verizon \u0111\u1ebfn SBA v\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1c. Ban \u0111\u1ea7u, ch\u00fang t\u00f4i b\u1ecb t\u1eeb ch\u1ed1i kho\u1ea3n vay h\u1ed7 tr\u1ee3 thi\u00ean tai v\u00ec h\u1ecd kh\u00f4ng 'th\u1ea5y' ch\u00fang t\u00f4i b\u1ecb \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o. L\u00e0m sao m\u00e0 doanh thu gi\u1ea3m 97% l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng? Ch\u00fang t\u00f4i \u0111\u00e3 n\u1ed9p \u0111\u01a1n th\u00f4ng qua ng\u00e2n h\u00e0ng ch\u00ednh c\u1ee7a m\u00ecnh, v\u00e0 h\u1ecd \u0111\u00e3 t\u1eeb ch\u1ed1i ch\u00fang t\u00f4i.\u2018 Khi m\u1ecdi chuy\u1ec7n b\u1eaft \u0111\u1ea7u, m\u1ed9t trong hai ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean Maria v\u00e0 John li\u00ean h\u1ec7 l\u00e0 Gi\u00e1m \u0111\u1ed1c Cho vay c\u1ee7a PCV, Adria Moss. B\u00e0 n\u00f3i, \u2019PCV l\u00e0 \u0111\u01a1n v\u1ecb \u0111\u1ea7u ti\u00ean h\u1ee3p t\u00e1c v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 cho ch\u00fang t\u00f4i th\u1eddi gian t\u1ea1m d\u1eebng thanh to\u00e1n \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 gi\u1eef ch\u00e2n \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.\u201d H\u1ecd \u0111\u00e3 t\u00ecm th\u1ea5y m\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng (CDFI) kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 v\u1edbi kho\u1ea3n vay PPP (c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a PCV t\u1ea1i\u2026 CRF Hoa K\u1ef3<\/a>), V\u00e0 ICA <\/a>H\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb qu\u1ef9 c\u1ee9u tr\u1ee3 \u0111\u1ecba ph\u01b0\u01a1ng. H\u1ecd c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n t\u00e0i tr\u1ee3 t\u1eeb PepsiCo.<\/p>\n

C\u00e0 ph\u00ea ngon, vi\u1ec7c l\u00e0m t\u1ed1t<\/h2>\n

\"N\u00f4ng<\/p>\n

Progeny Coffee l\u00e0 m\u1ed9t c\u00f4ng ty \u201cT\u1ea1o vi\u1ec7c l\u00e0m t\u1ed1t\u201d. Maria v\u00e0 John th\u1ef1c s\u1ef1 mu\u1ed1n t\u1ea1o ra nh\u1eefng c\u00f4ng vi\u1ec7c t\u1ed1t ngay t\u1eeb \u0111\u1ea7u. \u201cKhi t\u00f4i b\u1eaft \u0111\u1ea7u c\u00f4ng ty, t\u00f4i v\u1eeba m\u1edbi ngh\u1ec9 vi\u1ec7c \u1edf c\u00f4ng ty c\u0169 v\u00e0 v\u1eeba sinh con,\u201d Maria n\u00f3i. \u201cT\u00f4i kh\u00f4ng c\u00f3 c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i t\u1eeb c\u00f4ng vi\u1ec7c tr\u01b0\u1edbc, v\u00e0 t\u00f4i kh\u00f4ng mu\u1ed1n ai kh\u00e1c ph\u1ea3i tr\u1ea3i qua \u0111i\u1ec1u \u0111\u00f3. Nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n cho b\u1ea3n th\u00e2n m\u00ecnh c\u0169ng ch\u00ednh l\u00e0 nh\u1eefng g\u00ec t\u00f4i mu\u1ed1n cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i \u0111\u00e3 b\u1ed5 sung c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i d\u1ea7n d\u1ea7n khi c\u00f4ng ty ph\u00e1t tri\u1ec3n, m\u1eb7c d\u00f9 t\u00f4i bi\u1ebft m\u00ecnh mu\u1ed1n \u0111i\u1ec1u \u0111\u00f3 ngay t\u1eeb \u0111\u1ea7u. Khi ph\u1ecfng v\u1ea5n \u1ee9ng vi\u00ean, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean h\u1ecd h\u1ecfi l\u00e0 v\u1ec1 b\u1ea3o hi\u1ec3m y t\u1ebf v\u00e0 ch\u1ebf \u0111\u1ed9 h\u01b0u tr\u00ed. Ch\u00fang t\u00f4i c\u1ea7n nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 c\u00e0 ph\u00ea v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea, v\u00e0 vi\u1ec7c l\u00e0m m\u1ecdi th\u1ee9 c\u00f3 th\u1ec3 \u0111\u1ec3 cung c\u1ea5p c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i ngay t\u1eeb \u0111\u1ea7u \u0111\u00e3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i.\u201d<\/p>\n

Maria nh\u1ea5n m\u1ea1nh r\u1eb1ng Progeny l\u00e0 m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ee9 m\u1ec7nh. H\u1ecd kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 n\u00f4ng d\u00e2n m\u00e0 c\u00f2n mu\u1ed1n h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh. \u201cKhi b\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi, b\u1ea1n s\u1ebd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n. B\u1ea1n s\u1ebd th\u1ea5y m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c 24\/7 v\u00e0 n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh v\u00ec c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. H\u1ecd lu\u00f4n c\u1ed1 g\u1eafng v\u01b0\u1ee3t b\u1eadc v\u00ec b\u1ea1n m\u1ed7i ng\u00e0y.\u201d<\/p>\n

Progeny l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf t\u1ea1o ra sinh k\u1ebf v\u1eefng ch\u1eafc v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn cho n\u00f4ng d\u00e2n v\u00e0 gia \u0111\u00ecnh h\u1ecd \u1edf Colombia, c\u0169ng nh\u01b0 t\u1ea1o ra nh\u1eefng c\u00f4ng vi\u1ec7c t\u1ed1t cho ng\u01b0\u1eddi d\u00e2n \u1edf M\u1ef9. Tuy nhi\u00ean, \u0111\u1ed9ng l\u1ef1c \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3. V\u1edbi d\u1ecbch v\u1ee5 \u0111\u0103ng k\u00fd c\u00e0 ph\u00ea m\u1edbi, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u201cnh\u1eadn \u0111\u1ee1 \u0111\u1ea7u m\u1ed9t ng\u01b0\u1eddi n\u00f4ng d\u00e2n\u201d. H\u1ecd c\u0169ng \u0111ang h\u1ee3p t\u00e1c v\u1edbi Buena Onda, m\u1ed9t s\u00e1ng ki\u1ebfn c\u1ed9ng \u0111\u1ed3ng \u1edf Armenia, Colombia, \u0111\u1ec3 cho ra m\u1eaft lo\u1ea1i c\u00e0 ph\u00ea rang xay mang t\u00ean La Esperanza (hy v\u1ecdng). Armenia n\u1eb1m trong v\u00f9ng tr\u1ed3ng c\u00e0 ph\u00ea c\u1ee7a Colombia v\u00e0 l\u00e0 qu\u00ea h\u01b0\u01a1ng c\u1ee7a gia \u0111\u00ecnh Maria. Buena Onda \u0111ang l\u00e0m vi\u1ec7c v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ec3 gi\u00fap thu th\u1eadp th\u1ef1c ph\u1ea9m, \u0111\u1ed3 d\u00f9ng v\u1ec7 sinh c\u00e1 nh\u00e2n v\u00e0 qu\u1ea7n \u00e1o cho c\u00e1c gia \u0111\u00ecnh kh\u00f3 kh\u0103n. H\u01a1n 701.000 ng\u01b0\u1eddi lao \u0111\u1ed9ng \u1edf Colombia l\u00e0m vi\u1ec7c nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng rong v\u00e0 c\u00f4ng nh\u00e2n ng\u00e0nh d\u1ecbch v\u1ee5. H\u1ecd \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi \u0111\u1ea1i d\u1ecbch n\u00e0y v\u00e0 kh\u00f4ng th\u1ec3 t\u1ea1o ra b\u1ea5t k\u1ef3 thu nh\u1eadp n\u00e0o. V\u1edbi m\u1ed7i l\u1ea7n mua c\u00e0 ph\u00ea La Esperanza m\u1edbi ra m\u1eaft, Progeny s\u1ebd quy\u00ean g\u00f3p m\u1ed9t t\u00fai th\u1ef1c ph\u1ea9m cho d\u1ef1 \u00e1n c\u1ee7a Buena Onda \u0111\u1ec3 gi\u00fap \u0111\u1ee1 nh\u1eefng ng\u01b0\u1eddi d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng nh\u1ea5t \u1edf Colombia.<\/p>\n

Mua s\u1ea3n ph\u1ea9m Progeny tr\u1ef1c tuy\u1ebfn t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

 <\/p>\n

Doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed ho\u1eb7c kho\u1ea3n vay c\u00f4ng b\u1eb1ng v\u00e0 h\u1ee3p l\u00fd kh\u00f4ng? PCV c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u00fang t\u00f4i. ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n<\/a><\/strong> ho\u1eb7c c\u1ee7a ch\u00fang t\u00f4i ch\u01b0\u01a1ng tr\u00ecnh cho vay<\/a><\/strong>.<\/p>","protected":false},"featured_media":28861,"template":"","meta":{"_acf_changed":false},"industry":[78],"success-story-topic":[74,73],"class_list":["post-28798","success-story","type-success-story","status-publish","has-post-thumbnail","hentry","industry-food-beverage","success-story-topic-business-advising","success-story-topic-lending"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/success-story\/28798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/success-story"}],"about":[{"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/types\/success-story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/media\/28861"}],"wp:attachment":[{"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/media?parent=28798"}],"wp:term":[{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/industry?post=28798"},{"taxonomy":"success-story-topic","embeddable":true,"href":"https:\/\/www.pacificcommunityventures.org\/vi\/wp-json\/wp\/v2\/success-story-topic?post=28798"}],"curies":[{"name":"trang web","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}