{"id":28837,"date":"2026-01-27T14:53:36","date_gmt":"2026-01-27T22:53:36","guid":{"rendered":"https:\/\/pcvdevel.wpenginepowered.com\/success-story\/coco-noir-wine-shop-bar-where-passion-for-wine-and-social-impact-converge\/"},"modified":"2026-02-03T16:05:26","modified_gmt":"2026-02-04T00:05:26","slug":"coco-noir-quan-ruou-kiem-quay-bar-noi-niem-dam-me-ruou-vang-va-tac-dong-xa-hoi-hoi-tu","status":"publish","type":"success-story","link":"https:\/\/www.pacificcommunityventures.org\/vi\/success-story\/coco-noir-wine-shop-bar-where-passion-for-wine-and-social-impact-converge\/","title":{"rendered":"Coco Noir Wine Shop & Bar: N\u01a1i h\u1ed9i t\u1ee5 ni\u1ec1m \u0111am m\u00ea r\u01b0\u1ee3u vang v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i."},"content":{"rendered":"

Alicia Kidd c\u1ee7a C\u1eeda h\u00e0ng r\u01b0\u1ee3u vang & qu\u1ea7y bar Coco Noir<\/a> \u0110\u00e3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch r\u01b0\u1ee3u vang \u1edf khu v\u1ef1c V\u1ecbnh San Francisco v\u1edbi t\u01b0 c\u00e1ch l\u00e0 c\u1eeda h\u00e0ng r\u01b0\u1ee3u vang do m\u1ed9t ph\u1ee5 n\u1eef da \u0111en l\u00e0m ch\u1ee7 \u0111\u1ea7u ti\u00ean t\u1ea1i Oakland, ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, ph\u00f2ng n\u1ebfm th\u1eed v\u00e0 qu\u00e1n r\u01b0\u1ee3u. V\u00e0o th\u00e1ng 9 n\u0103m 2017, Alicia Kidd th\u00e0nh l\u1eadp The Wine Noire LLC, m\u1ed9t c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn chuy\u00ean cung c\u1ea5p kh\u00f4ng gian b\u00e1n l\u1ebb cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u vang n\u1eef, nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u vang BIPOC v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u vang ng\u01b0\u1eddi da m\u00e0u. L\u00e0 m\u1ed9t c\u00f4ng ty m\u00f4i gi\u1edbi r\u01b0\u1ee3u vang \u0111a gi\u1ea5y ph\u00e9p, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 b\u00e1n bu\u00f4n, ph\u00e2n ph\u1ed1i, tr\u1ed3ng nho v\u00e0 nh\u1eadp kh\u1ea9u cho c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u vang n\u00e0y. Do nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f4 \u0111\u00e3 ra m\u1eaft Coco Noir Wine Shop & Bar v\u00e0o th\u00e1ng 2 n\u0103m 2020 v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng t\u1ea1i Oakland. Sau hai n\u0103m x\u00e2y d\u1ef1ng, c\u1eeda h\u00e0ng ch\u00ednh th\u1ee9c m\u1edf c\u1eeda v\u00e0o th\u00e1ng 12 n\u0103m 2022 v\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng l\u00e0 m\u1ed9t trong nh\u1eefng qu\u00e1n bar\/ph\u00f2ng n\u1ebfm th\u1eed r\u01b0\u1ee3u vang h\u00e0ng \u0111\u1ea7u \u1edf khu v\u1ef1c V\u1ecbnh San Francisco b\u1edfi... T\u1edd SF Chronicle, th\u00e1ng 5 n\u0103m 2023<\/a>. \u0110\u1ed9i ng\u0169 Coco Noir cam k\u1ebft cung c\u1ea5p m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p b\u00e1n r\u01b0\u1ee3u vang t\u00edch h\u1ee3p, bao g\u1ed3m vi\u1ec7c tr\u01b0ng b\u00e0y r\u01b0\u1ee3u vang t\u1eeb t\u1ed1i \u0111a 75 nh\u00e0 s\u1ea3n xu\u1ea5t r\u01b0\u1ee3u, c\u0169ng nh\u01b0 bia, \u0111\u1ed3 u\u1ed1ng kh\u00f4ng c\u1ed3n v\u00e0 c\u00e1c m\u00f3n \u0103n nh\u1eb9 tapas t\u1eeb c\u00e1c c\u00f4ng ty do ng\u01b0\u1eddi da m\u00e0u v\u00e0 ph\u1ee5 n\u1eef l\u00e0m ch\u1ee7. C\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0y \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang khi Alicia b\u1eaft \u0111\u1ea7u chia s\u1ebb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. T\u1eeb n\u0103m 2020, c\u00f4 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c Gi\u1ea3i th\u01b0\u1edfng Doanh nghi\u1ec7p Kh\u1edfi nghi\u1ec7p c\u1ee7a Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi Oakland (2020), \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m l\u00e0m Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb c\u1ee7a Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi Oakland (2020), \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u tr\u00ean T\u1ea1p ch\u00ed Wine Spectator (2020) v\u00e0 T\u1ea1p ch\u00ed Somm Journal (2021).<\/p>\n\n\n

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Khi Alicia b\u1eaft \u0111\u1ea7u n\u1ed7 l\u1ef1c m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh, v\u00f4 s\u1ed1 th\u00e1ch th\u1ee9c \u0111\u00e3 th\u1eed th\u00e1ch s\u1ef1 ki\u00ean c\u01b0\u1eddng v\u00e0 quy\u1ebft t\u00e2m c\u1ee7a c\u00f4. Tr\u1ea3i nghi\u1ec7m g\u00e1nh n\u1eb7ng thi\u1ebfu v\u1ed1n, c\u00f4 \u0111\u00e3 ki\u00ean tr\u00ec v\u01b0\u1ee3t qua m\u1ecdi tr\u1edf ng\u1ea1i. Th\u00eam v\u00e0o \u0111\u00f3, t\u00e1c \u0111\u1ed9ng c\u1ee7a Covid-19 v\u00e0 nh\u1eefng h\u1ea1n ch\u1ebf sau \u0111\u00f3, nh\u01b0 l\u1ea1m ph\u00e1t v\u00e0 chi ph\u00ed nh\u00e2n c\u00f4ng, v\u1eadt li\u1ec7u t\u0103ng cao, c\u00e0ng l\u00e0m tr\u1ea7m tr\u1ecdng th\u00eam kh\u00f3 kh\u0103n c\u1ee7a c\u00f4. C\u00e2n b\u1eb1ng gi\u1eefa \u01b0\u1edbc m\u01a1 v\u00e0 th\u1ef1c t\u1ebf l\u00e0 m\u1ed9t ph\u1ee5 n\u1eef da \u0111en ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng ph\u1ee9c t\u1ea1p trong vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng v\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm ngu\u1ed3n v\u1ed1n, Alicia \u0111\u00e3 kh\u00f4ng \u0111\u1ec3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec ng\u0103n c\u1ea3n c\u00f4 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u00e0o cu\u1ed1i th\u00e1ng 9 n\u0103m 2020, Alicia \u0111\u00e3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch g\u00e2y qu\u1ef9 tr\u00ean Wefunder v\u00e0 \u0111\u1ebfn m\u00f9a h\u00e8 n\u0103m 2021 \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c $300.000 \u0111\u00f4 la M\u1ef9 v\u1ed1n \u0111\u1ea7u t\u01b0. Tuy nhi\u00ean, c\u00f4 c\u1ea7n th\u00eam v\u1ed1n \u0111\u1ec3 v\u1eadn h\u00e0nh v\u00e0 ho\u00e0n thi\u1ec7n vi\u1ec7c x\u00e2y d\u1ef1ng. Khi t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n cho vay kh\u00e1c, c\u00f4 kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c m\u1ed9t kho\u1ea3n vay \u0111\u1ee7 s\u1ed1 v\u1ed1n c\u1ea7n thi\u1ebft. N\u0103m 2022, Alicia \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn Pacific Community Ventures (PCV) th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c doanh nh\u00e2n c\u1ee7a m\u00ecnh t\u1ea1i Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi Oakland. Nh\u1eadn th\u1ea5y c\u01a1 h\u1ed9i \u0111\u1ec3 PCV tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh, Alicia \u0111\u00e3 li\u00ean h\u1ec7, d\u1eabn \u0111\u1ebfn m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u1ea1nh m\u1ebd, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 nghi\u1ec7p c\u1ee7a c\u00f4. Sau cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi PCV, c\u00f4 \u0111\u00e3 n\u1ed9p \u0111\u01a1n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n vay $25.000 \u0111\u00f4 la M\u1ef9 - m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p quan tr\u1ecdng gi\u1eefa ngu\u1ed3n v\u1ed1n l\u00e3i su\u1ea5t th\u1ea5p, gi\u00fap c\u00f4 gi\u1ea3m b\u1edbt kh\u00f3 kh\u0103n trong ng\u1eafn h\u1ea1n. B\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i, Alicia chia s\u1ebb: \u201cKho\u1ea3n t\u00e0i tr\u1ee3 $25,000 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb PCV \u0111\u00e3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap thanh to\u00e1n c\u00e1c kho\u1ea3n chi ph\u00ed c\u00f2n t\u1ed3n \u0111\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng Coco Noir, v\u00e0 nh\u1edd \u0111\u00f3 t\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 khai tr\u01b0\u01a1ng \u0111\u00fang th\u1eddi h\u1ea1n.<\/em>.\u201dNgo\u00e0i ngu\u1ed3n v\u1ed1n \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng qua ch\u01b0\u01a1ng tr\u00ecnh cho vay l\u00e3i su\u1ea5t \u01b0u \u0111\u00e3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a PCV, c\u00f4 \u1ea5y c\u00f2n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1c ngu\u1ed3n l\u1ef1c kinh doanh qu\u00fd gi\u00e1 th\u00f4ng qua c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a PCV, \u0111i\u1ec1u n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 cho s\u1ef1 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa.\u201d.<\/p>\n\n\n

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Alicia \u1ea5p \u1ee7 nh\u1eefng \u01b0\u1edbc m\u01a1 l\u1edbn cho Coco Noir Wine Shop & Bar. T\u1ea7m nh\u00ecn c\u1ee7a c\u00f4 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p nh\u1eefng lo\u1ea1i r\u01b0\u1ee3u vang tuy\u1ec7t v\u1eddi, m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau tr\u1edf th\u00e0nh c\u1eeda h\u00e0ng r\u01b0\u1ee3u vang h\u00e0ng \u0111\u1ea7u t\u1ea1i khu v\u1ef1c V\u1ecbnh San Francisco, chuy\u00ean b\u00e1n c\u00e1c lo\u1ea1i r\u01b0\u1ee3u vang do c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u1ed1i t\u00e1c l\u00e0 ng\u01b0\u1eddi da m\u00e0u, ph\u1ee5 n\u1eef v\u00e0 ng\u01b0\u1eddi thi\u1ec3u s\u1ed1 trong ng\u00e0nh r\u01b0\u1ee3u vang s\u1ea3n xu\u1ea5t. K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4 bao g\u1ed3m vi\u1ec7c k\u00fd k\u1ebft c\u00e1c h\u1ee3p \u0111\u1ed3ng v\u1edbi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ec3 th\u00fac \u0111\u1ea9y m\u1edf r\u1ed9ng. C\u00f4 quy\u1ebft t\u00e2m \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh l\u00ean t\u1ea7m cao m\u1edbi v\u00e0 t\u0103ng doanh thu, v\u1edbi d\u1ef1 b\u00e1o doanh thu n\u0103m \u0111\u1ea7u ti\u00ean hi\u1ec7n t\u1ea1i l\u00e0 1.400.500.000 \u0111\u00f4 la. Tuy nhi\u00ean, Alicia kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng t\u00e0i ch\u00ednh, m\u00e0 c\u00f2n mu\u1ed1n ti\u1ebfp t\u1ee5c tr\u1ea3 m\u1ee9c l\u01b0\u01a1ng \u0111\u1ee7 s\u1ed1ng cho nh\u00e2n vi\u00ean, cung c\u1ea5p c\u00e1c ph\u00fac l\u1ee3i nh\u01b0 k\u1ebf ho\u1ea1ch ti\u1ebft ki\u1ec7m 401k v\u00e0 m\u1edf r\u1ed9ng kinh doanh. M\u1ee5c ti\u00eau ti\u1ebfp theo c\u1ee7a c\u00f4 l\u00e0 m\u1edf c\u00e1c chi nh\u00e1nh t\u1ea1i s\u00e2n bay tr\u00ean kh\u1eafp California, bi\u1ebfn Coco Noir Wine Shop & Bar th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 th\u01b0\u1edfng th\u1ee9c \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u. V\u1edbi ni\u1ec1m \u0111am m\u00ea, s\u1ef1 n\u0103ng \u0111\u1ed9ng v\u00e0 quy\u1ebft t\u00e2m, Alicia ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0a Coco Noir Wine Shop & Bar tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch trong ng\u00e0nh r\u01b0\u1ee3u vang v\u00e0 r\u01b0\u1ee3u m\u1ea1nh.<\/p>\n\n\n

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K\u1ebft n\u1ed1i v\u1edbi Coco Noir Wine Shop & Bar
Trang web: https:\/\/www.coconoirwine.com\/<\/a>
Instagram: https:\/\/www.instagram.com\/coconoirwineshop\/<\/a>
Facebook: https:\/\/www.facebook.com\/coconoirwineshop<\/a>
Linkedin: https:\/\/www.linkedin.com\/company\/coconoirwine

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