Category Archive

“It is the tension between creativity and skepticism that has produced the stunning and unexpected findings of science.” -Carl Sagan Experienced business leaders seldom recommend fostering creativity among employees. Productivity is a much more cherished trait,  but it doesn’t undermine the definitive need for creativity in competitive art-led businesses such as advertising. With projects piling up, professionals and small business owners might start to feel drained.  However, this hit is only temporary. All you need to do is to recharge your creative batteries — which isn’t that tough. Intrigued? Here’re a few simple, yet effective ideas to help you gain your creative muse back. Break the Monotony No matter how creative your work is, it can become monotonous in no time for multiple reasons. Monotony is the chief culprit behind creativity drying up. It’s only human nature to get habitual and follow a specific routine as it spells convenience and … Read More

Launched in 2010 by American Express, Small Business Saturday is a reminder to Americans everywhere to go out and support the small businesses that they love. Falling each year on the Saturday after Thanksgiving, Small Business Saturday is a tonic to the corporatized chaos of Black Friday. Instead of emphasizing doorbuster deals and early morning business hours, Small Business Saturday honors homegrown businesses and the people who run them. If you run a small business—particularly in the retail or food service space—then Small Business Saturday is a significant opportunity. This day gets a lot of exposure (not as much as Black Friday, but what does?) and generates considerable sales potential for independent brands. By capitalizing on Small Business Saturday and using it to promote your business, you could give yourself one of your best sales days of the year. The question is, how do you prepare? Small Business Saturday itself—the … Read More

Building a name for your business online takes work, but a strong presence on social media is key to success in 2017. Local businesses and mega corporations alike have harnessed the web and turned today’s biggest platforms to their advantage. Now, you can do the same for your own company. Implement these five strategies into your business’s web routine and you’ll be amazed at how quickly you can grow your following, boost engagement and promote your business. 1. Follow a Schedule A lot of businesses tend to post whenever they have something to say, but this isn’t the best way to go about handling social media. Instead, you want to follow a set schedule. Not only does this make it easier for you to plan content, but you will also be able to post at the right times for your audience to increase visibility. Conduct some analytics to determine when … Read More

In today’s world of business, you have to keep growing your company if you want to survive on the market. Rookie entrepreneurs enter the market with goals such as rapidly growing their business and getting their brand recognized as soon as possible. However, overnight success is something you can hardly achieve. Instead, what you need to do is invest time and money in business growth strategies that have already proven to be effective. That said, we’ve come up with a list of 5 ways you can help your business grow that are guaranteed to do the trick. Make sure you check them out. Hire the right people No matter how good you are at what you do, you’ll never be able to run your business entirely on your own. So, if you want to grow your business, you’ll have to surround yourself with a team you trust and enjoy working … Read More

If you’re a small business, you can’t afford not to be on social media. A few years back, sure, maybe it wasn’t crucial, but in 2017, it’s an absolute necessity. It is downright expected that your business will have a social media presence, for everything from daily specials to hours of operation and customer reviews. Read on, and see if your small business can benefit from our favorite social media tips for small businesses just like yours. Having a Profile Isn’t Enough Not having a social media profile looks a little weird. It looks outdated, and sends the impression that your business isn’t playing the same game as the rest of us. But worse than an absent profile is a vacant one — those look downright shady. Make sure your profile is an active social media presence. Start Strong, Right Out of the Gate When you create a new social … Read More