In this article I contribute a number of additional questions and next steps to the conversation about measurement that started well over a decade ago—a conversation that led to the development of CARS, the Community Investment Impact System (CIIS) at the CDFI Fund, and the CDFI Data Project, among other innovations. Colby Dailey and I noted in our initial research that the impact investors most likely to drive widespread innovation in measurement are those who, for whatever reason, care most about impact. We call this their “willingness to pay.” The group also includes those most highly motivated to report impact, which we call their “willingness to disclose.” CDFIs are the investors that best fit this definition, hence their centrality to the development of nonfinancial performance measurement.
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