Healthcare and Small Business: Understanding Healthcare Decision Making in California

PCV InSightPublications

InSight completed the final study and report, “Health Care and Small Business: Understanding Health Care Decision Making in California” (October 2011), which describes small business owner behavior and decision making processes when offering and purchasing health insurance benefits for their employees. The report details the demographics of small business owners in California, how and why they make decisions to offer insurance (or not), who they trust as sources of information about health care, and how likely they are to respond to the new online exchange and tax credit provisions as the Affordable Care Act is rolled out. PCV hopes this new insight will help inform policymakers and advocacy groups about how to effectively implement health care reform and ensure that the policy extends health coverage to more employees of small businesses in a manner that empowers them to access it.