BusinessAdvising.org hosted brand storyteller Deb Doyle for a free small business webinar on strategies and practices to define, find, and engage with your core customers.
In this free webinar, Deb covered sales and marketing related to:
- Defining Your Core Customer
- Finding Your Core Customer
- Engaging Your Core Customer
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Deb Doyle, Brand Storyteller/Founder, Stage2 Marketing, shows clients how to find their voices, clarify their messages and create marketing materials that inspire customers to act. Her work has benefited clients such as Varian Medical Systems, Tastes on the Fly Restaurant Group, University of San Francisco, Solar City and numerous start-ups.
Deb teaches advertising and social media at UC Berkeley Extension and San Francisco State University Extension. Prior to launching Stage2 Marketing, Deb was an account director at Publicis & Hal Riney where she introduced the first US camera phone and McCann Erickson where she led Stanford Hospital’s first brand campaign. She managed McDonald’s regional co-ops for 10 years, leading the country in sales and profits for 10 years. Her work has won 15 creative awards including a Silver D&AD. She was named Co-op Marketer of the Year by McDonald’s Corporation.
Active in her community, Deb serves as the Vice President/Marketing Chair of NAWBO SFBA and mentors small businesses through Pacific Community Ventures, the SBDC of San Mateo County and ASTIA.org. Deb has a BA in English Literature from the Pennsylvania State University and is an advisor with BusinessAdvising.org.